If a logo is the face of your business you can think of copy as your brand’s voice. There are several elements copywriting should take into consideration, here are the major two:
- Message – This is what you are saying. What is your brand’s message? What is it that you are trying to convey?
- Tone – The tone is how you say it. Is your brand serious? Does it have an edge? How about some humor?
In the end these choices should depend on your market and what will appeal to them. Keep in mind good copy shouldn’t be written for you, the business owner, but for the target market you are trying to connect with and hopefully convert into customers. The copy helps build the connection between the brand and consumers.
If you decide you need help writing copy I can help. I have experience writing copy for a number of platforms including:
- Direct Mail
- Social Media
- Email Newsletters
If you have a copy project in mind and would like to discuss it further please click the Contact page and get in touch.